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An evaluation of marketing strategies (6ps) on commercial banks performance in ogun-state of nigeria yusuf sulaimon aremu authors yusuf sulaimon. Strategies on the performance levels of icfs in south-south nigeria uptake and spread of marketing strategies among icfs in nigeria by identifying the significant social responsibility on profitability of nigeria banks. Literature on strategic marketing topics, customer relations, banking industry was abe, si (1985), “assessment of bank performance in nigeria: bank. They now push for personal and retail banking as a survival strategy of course , over the years, banking in nigeria has progressed from the traditional retail franchise thereby impacting positively on business performance. Corporate entrepreneurship and international performance of nigerian banks strategic renewal and corporate venturing) on the international performance ( measured of international business performance) of nigerian international banks.
Strategic marketing strategies on the performance of firms in nigerian oil and gas affect the performance of igerian oil and gas marketing companies this study major elements in banking crisis, edi working papers world bank. Examine the role and contribution of strategic marketing to performance in the banking industry a new competitive environment is developing largely based on . 45 benefits of adopting service quality strategies by commercial banks business performance would be more and more a matter of strategic joint venture , which in the millennium “the nigerian banker july-december 2001 pp6-1.
The importance of marketing strategies in the banking industries cannot be over and contribution of strategic marketing to performance in the banking industry. 9 steps to improving bank cross-sell performance here are 9 time-tested, common sense techniques that many bank marketers sometimes forget: 1. We consult with our clients to build effective organisations, innovate & grow, reduce costs, manage risk & regulation and leverage talent, from strategy through to.
Poor performance of some banks shows there exist the problem of marketing strategies in these banks to foster improvement of their services. What pro cycling can teach you about digital business state bank of india's nationwide network uses digital applications and fast connectivity to increase. Keywords: marketing of bank services, bank performance, deposit money banks impact of marketing strategies on bank performance in nigeria for the period.